Advertising Essentials

We hear talk in the media about advertising, marketing, branding, PR, promotions, publicity, social media, communications… Often the terms are confused – and often used incorrectly.

In this course we’re going to understand exactly what advertising is, what it can do (and what it can’t).

We’re going to look at some of the basic disciplines and principles of advertising.  One of our new advertising courses online. We’ll understand the various roles of people involved in the business – what they do and why.

If you are a businessperson wanting to promote your company, already involved in some branch of marketing or simply curious. This course will provide you with the foundation to go deeper into the disciplne as a whole, or focus on any of the individual branches of this fascinating subject.

So just pick a lesson and get started!

LESSON 1: What is advertising?

There is a lot of confusion around the terms used in the marketing sector. A lot of this is due to the media using words lazily and often incorrectly. This lesson gets to grips with understanding what mean by advertising.

30 MINUTES

LESSON 2: A (VERY) BRIEF HISTORY OF ADVERTISING

Advertising in some form has been with us for a long time. Certainly the ancient Greeks, Egyptians, Chinese and others employed forms of advertising, using posters or song or word of mouth. This lesson looks at what has driven its growth and why.

30 MINUTES

LESSON 3: ANATOMY OF AN ADVERTISING AGENCY

What is an agency really like? How is it structured? Who works there, what do they do and what skills do they need?

30 MINUTES

LESSON 4: WHAT ADVERTISING CAN DO - and how to do it

Advertising is a business tool, so it’s time to take a look at what advertising can do for an organisation – and just as important, what it can’t. 

30 MINUTES

COURSE RESOURCES.

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