FREE AND PREMIUM
Get to grips with this fascinating subject. All you need to know to get started. Background, history and practical understanding of how today's advertising works.
A must for people starting in the industry or businesses wanting to understand how they can make the most from marketing communications.
4 LESSONS - FREE COURSE
What is a brand - where does it come from and how does it work? This course covers the essentials of understanding brands, how to create, build, communicate and protect them.
A solid foundation for those involved in marketing and communications, or businesses creating their own brands.
5 LESSONS - PREMIUM COURSE
'Marketing' is a term often misused and misunderstood. This course is a down-to-earth explanation of marketing in the real world.
We'll de-mystify the process, with practical examples, strategies and techniques you can put into action right away. For business owners and aspiring marketers.
4 LESSONS - PREMIUM COURSE
Can creativity be learned? Yes it can! We'll show practical techniques for developing creative approaches and practical applications in marketing and communications. We'll cover concepts, written and visual creativity.
You'll also learn about the essentials of building a an environment where creativity and innovation can flourish.
6 LESSONS - PREMIUM COURSE
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